My name is Rupam, and Purvanchal Sanesh is more than a small business — it is a piece of my home, my memories, and my heritage.

I grew up in a home where traditions weren’t just followed — they were lived. Among them, Thekua was more than a sweet; it was a symbol of blessings, warmth and togetherness. Whether during Chhath Puja, family gatherings, or simple evenings at home, Thekua carried the taste of Purvanchal’s soul.

Over the years, whenever I made Thekua for family and friends, I would often hear: “You should share this with more people — everyone should taste this!” But life moved at its own pace, and between raising children and managing home, my dreams quietly waited.